Monday, October 17, 2011

Subaru, gotta love to camp.

Matt Zumbo and I Recently finished these illustrations for Chris Bishop at DCI.  They were used to build the outdoors, backwoods feel of the Subaru brand.  Subaru has a very specific following and the art was targeted to inspire those that love the outdoors. Safety, fun and adventure. 

Tough Love.

I created this series of illustrations with Ryan Smith at BVK/ Serve. We wanted to create engaging images that would draw in the viewer and  force them to contemplate the message. To have a soft warm sophisticated cartoon look should lure and engage the age group this campaign is designed to attract. Check out the image, read the message. bang, ouch, tough love.

 This campaign was designed to bring light to a difficult  topic with a tough message. The original version of the art for this campaign was created in an even more Disney look, but the client decided it was a bit to  close to having legal issues....

Tuesday, September 27, 2011

A shot in the dark. Vertical Branding.

I recently was asked to design some brochures for Alpine Valley Resort in East Troy, and was seriously struggling with their logo.  How can you brand something as new and fresh when you're working with a 35 year old  logo?  So I took it upon myself to rework their logo.

Alpine Valley Resort's main competition is with other mid-west ski resort destinations, but the new mark needed to have an out-west appeal. They've spent millions on improving their facilities and chairlifts so why not brag about it and revamp the old look into something that would sell the image they are investing in. Skiing, golfing.... that's what they do. Three new million dollar lifts, and renovated bathrooms and facilities. It's nice.

The mark turned out very nice, but It was a shot in the dark, Alpine valley didn't ask me to do it so it was a risky proposition that paid off, literally. They love it and now I'm able to create promotional materials that shine. 

Wednesday, May 11, 2011


I'll be working on a painting this week as a commission. I originally did this piece for Open Canvas last fall but one of the event attenees really liked the art but was unable to purchase it. He was out bidded. So I'll be painting a similar piece for him. Acrylic in canvas. It's a fun departure. 32x36

Tuesday, May 3, 2011

Late last week I finished up 2 ads that will run in work book 34 fall edition. It's a very difficult task coming up with a spread of good work, were the images don't clash but compliment each other. I reworked the Noah's Ark piece and a few others to create this spread.  The Milk poster is a poster that was created to promote chocolate as an energy drink, with grade school and high school age kids as the target audience.

Friday, April 29, 2011

Noah's Ark Campaign

Earlier this year Platypus Advertising contracted me to create an image for Noah's Ark water Park in the Wisconsin Dells.  It's the battle of the rides. The Scorpion or the Black Anaconda... Here's the original sketch and a version of the final I'm using in my workbook page ad. The sketch was rough but communicated the direction we wanted to take.

Thursday, April 21, 2011


I was trying to find some sketches to position myself for some new work and  I came across some fun sketches. Very often it seems hard to  keep the energy in a sketch alive in the final art.

Monday, April 11, 2011

Good Knight

Here's a sketch I did for a job that changed directions... so I get to show it right away. I messed with the proportions of the knight  To make him feel a bit more studly...

Thursday, April 7, 2011

Happy Flying Monkeys...


Here's the final art...


To all my followers (Paul), thanks for checking out my blog.  I hope you find it interesting. Here are some  concept sketches for some American Lawyer spots last year...

Including the kitchen sink...

...and some lumber.  Two Illustrations left for The Habitat  brochure. Here's a screen shot of it in progress. I've got most of the shapes blocked out. Now I'll add some details,  and highlights.  I'll add some lumber and shadows too.

Wednesday, April 6, 2011

Monkey detail...

Here's a detail shot of the flying monkey.

Flying monkeys final

Yes, here they come... lawyers and lots of them. The supreme court election was just decided by roughly 200 votes. I can't believe it. I guess the state is pretty equally divided. All in all I think the lawyers should make out pretty well with the recount. Someone recently referred to them as "flying monkeys" and I thought that was funny.   I felt compelled to do this illustration. Read into it what you would like... More traffic to our state from outside visitors? Bring it on I guess. Enjoy your stay and spend lots of money.

Flying Monkeys...

Just picking on lawyers, because this is what the election is Wisconsin is going to come down to... who would have thunk it?

Tuesday, April 5, 2011

Habitat~ sink guy

Bring in you old stuff... • Sink • Tools—hand, power and garden tools • Toys and wooden play sets • Warehouse equipment—pallet jacks, hand carts, racking, forklifts, ladders • Windows and walk out with it... Recycling for your home

Empowered, home sweet home...

Illustration 2 for the Habitat  brochure,  a fun piece yet simplified a bit because of it's small application.  I might tweak the clothing colors with color modifications and patterns so the family will pull forward in the illustration more.

My first post...

Welcome to my first post. Yes I'm joining the bloggesphere.

I'm working on some pro bono illustrations for the Habitat for Humanity in the Fox Valley... Real hard to get done. Seams like life and paying jobs keep getting in the way.   There are 6 illustrations, fun in nature, for a brochure. Gotta make a stove, kitchen sinks and recycled house items look cool.